Blog · Topic
ChatGPT
Measuring and extracting ChatGPT answers: the pages it cites, the searches it runs before answering, the brands it names and the products it shows.
Articles
ChatGPT, Gemini and AI Mode name different leaders in half our tracked categories
We asked three AI engines 182 buyer-intent prompts across 10 software categories. In five categories the engines name a different leader; the October 2026 data.
Ads in ChatGPT answers: how they work and the ads[] fields
ChatGPT now shows sponsored ads under answers. The result.ads[] fields and a method for advertiser share of voice by market, with Python code; the field comes back empty on ChatGPT answers today.
Best ChatGPT scraper APIs for 2027: answers and citations
Compare ChatGPT scraper APIs, OpenAI's web search tool and building your own: engines, parsed fields, fan-out, shopping cards, geo and entry prices.
Best brand monitoring tools for 2027: prices, coverage, gaps
Brand24, Awario, Mention, Talkwalker, Brandwatch, Meltwater and Google Alerts compared on prices and sources, plus search results and AI answers.
ChatGPT ads: what OpenAI has announced and how they work
A dated timeline of ads in ChatGPT from OpenAI's announcements: who sees them, where they appear, how they're chosen, how to buy and how to monitor.
ChatGPT visibility tracker: metrics, prompts and sampling
Choosing a ChatGPT visibility tracker: what the platforms report, what building your own takes, and the metrics and sampling either option must get right.
18 competitive intelligence examples from public data
Concrete competitor questions, each with the endpoint, an example query or prompt, the exact response field to read, and what the data cannot tell you.
Query fan-out: the searches ChatGPT runs before it answers
What query fan-out is, how to reason about the searches behind ChatGPT's answers when they are not returned, and what to measure instead: cited sources and the answer text.
ChatGPT shopping cards: track the products it recommends
Read ChatGPT's product cards as JSON: titles, prices, merchants, offers and ratings, and monitor them over time.
How to measure brand mentions in ChatGPT answers
The measurement method for ChatGPT brand mentions: what each rate counts, how to compute it from the answer fields, and how many prompts it takes.