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Research

Articles tagged Research, on measuring and improving how AI assistants and search engines present your brand, and on the API that returns their answers.

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Articles

How much AI answers change between runs: 30 questions, 10 runs each

We asked ChatGPT and Google AI Mode the same 30 buying questions ten times each. Two thirds of the brands ChatGPT named showed up only some of the time. How many runs you need for a number you can report.

2026-09-28