Blog · Topic
Brand Monitoring
Watching what engines say about a brand, from routine coverage to crises, impersonation and adverse media, and catching a change while it is still small.
Articles
AI answer tracking as an agency deliverable
How agencies turn "do we show up in ChatGPT?" into a recurring service: prompt sets, engines, cost budgets from real prices, and a monthly report.
Brand crisis monitoring: catch it in AI answers first
An early-warning setup for comms teams: watch Google News, ChatGPT and Gemini for new negative sources and changed verdicts about your brand.
Monitor what AI answers say about your competitors
Competitive intelligence from AI answers: which rivals get recommended, on which prompts and markets, whose pages feed it, and how to alert on changes.
Mentions vs citations: the two numbers in AI answers
Being named in an AI answer and being cited as its source are different events with different fixes. Definitions, per-engine fields, code and playbook.
Multilingual AI visibility: monitor answers by language
The same question in French, German or Japanese gets a different AI answer with different sources. How to monitor AI visibility per language and market.
Prompt set design: build a prompt set worth monitoring
How to source, cluster, phrase, size and version the prompts you track in AI answers, with code to mine candidates from Google's People Also Ask and related searches.
Best AI visibility tools for 2027: GEO platforms compared
Profound, Peec AI, Otterly.ai, Scrunch, AthenaHQ, Semrush and Ahrefs Brand Radar compared on engines, prompts and entry price, plus the raw-data API route.
Best brand monitoring tools for 2027: prices, coverage, gaps
Brand24, Awario, Mention, Talkwalker, Brandwatch, Meltwater and Google Alerts compared on prices and sources, plus search results and AI answers.
ChatGPT visibility tracker: metrics, prompts and sampling
Choosing a ChatGPT visibility tracker: what the platforms report, what building your own takes, and the metrics and sampling either option must get right.
Content theft detection with exact-match search queries
Find sites that copied your articles: pick fingerprint sentences, run quoted Google queries that exclude your domain, score candidates, and file removals.
Google Alerts API: there isn't one. What to build instead
Google offers no Google Alerts API. The options for programmatic alerts, and a pipeline built on scheduled news and search tasks with signed webhooks.
Best media monitoring tools for PR teams in 2027
Meltwater, Cision, Muck Rack, Talkwalker and Google Alerts compared on earned media coverage, and when a news API is the better base for your own tool.
Online reputation monitoring for search, news and AI
Monitor what Google, its AI Overview, news and AI assistants show about your brand: query set, schedule, snapshot diffs, alert rules and human review.
OSINT tools for defenders: map your own attack surface
theHarvester, SpiderFoot, Maltego, Shodan, crt.sh, urlscan.io, HIBP and dnstwist for defenders, search results as a source, and the ethical limits.
Third-party risk monitoring with news and search data
Build continuous vendor monitoring from Google News and search results: signal taxonomy, query templates, tiered cadence, triage rules and cost per vendor.
Typosquatting detection: find lookalike domains
Detect lookalike domains impersonating your brand in Google results and ads, generate permutation candidates, check certificate logs, triage and report.
AI share of voice: a measurement framework
Mention rate, citation share, recommendation share, answer rank and fan-out coverage, defined with formulas, per-engine fields and a Python pipeline.
How to measure brand mentions in ChatGPT answers
The measurement method for ChatGPT brand mentions: what each rate counts, how to compute it from the answer fields, and how many prompts it takes.
Monitor Google AI Overviews for your keywords
Request AI Overviews with Google results, then measure presence, cited sources, and how citation compares with organic rank, per market.
Brand mentions API: measure LLM mentions per engine
How to measure brand mentions in AI answers through an API: mention rate and citation share per engine and market, with Python code.