2026-09-17, updated 2026-10-26, GEO · Brand Monitoring · Analytics

Best AI visibility tools for 2027: GEO platforms compared

AI visibility tools, also sold as GEO or AEO platforms, report whether your brand shows up when people ask AI assistants about your category, how it is described, and next to which competitors. The established platforms (Profound, Peec AI, Otterly.ai, Scrunch, AthenaHQ, Semrush’s AI Visibility Toolkit and Ahrefs Brand Radar) differ on which engines they track at each tier, how many prompts a plan allows, and whether you can export the underlying data. When you need more than a plan’s prompt allowance, or the data feeds your own product or client reports, building on an answer API is the alternative, covered in the second half.

Facts about each platform come from its own pricing or product page, checked 2026-10-26 and linked; “not stated” means not found on those pages on that date. Plans change often in this category; re-check before you buy.

Comparison

Terms used below:

• Prompt: one tracked question, such as “best payroll software for a 20-person company”. A platform runs each prompt on each chosen engine at a set frequency.
• Answer volume: prompts × engines × runs per month, the unit that drives cost. Peec’s pricing page defines its monthly AI answers this way.
• Visibility: usually the share of answers that mention your brand. Definitions differ by vendor, so do not compare numbers across tools. See GEO vs SEO metrics.

Platforms

Profound

Profound’s pricing page shows two plans. The free Trial includes limited AI marketer credits, 50 preset prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews, one language and region, and no exports or API access. Enterprise is custom-priced and adds custom prompt tracking, up to nine answer engines (ChatGPT, Perplexity, Google AI Mode, Google Gemini, Copilot, DeepSeek, Anthropic Claude, Google AI Overviews and Exa Search), daily prompt frequency, multiple languages and regions, ChatGPT Shopping, CSV and JSON exports, API access, SSO/SAML and SOC 2.

Enterprise covers nine engines, including Exa Search and DeepSeek, with ChatGPT Shopping, exports and API. The page’s FAQ names a self-serve Agency Growth plan with 400 credits a month per client workspace, without a price (checked 2026-10-26). The trial’s prompts are preset and cannot be edited.

Fits enterprise brands with procurement processes that need many engines.

Peec AI

Peec AI’s pricing page lists Starter at €85 a month (50 prompts), Pro at €205 (150 prompts, 2 projects) and Advanced at €425 (350 prompts, 5 projects, multi-country, Looker Studio integration), each with unlimited users, daily tracking and three models chosen from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI. Additional models, Perplexity among them, are add-ons priced per plan. Enterprise adds API access, SSO and up to 13 tracked LLM models; annual billing is 15% less. Listed metrics include visibility, position, sentiment and share of voice, plus source analytics, a fan-out overview and AI shopping features.

Pricing maps directly to answer volume, every plan tracks daily, and source and fan-out analysis are included. Standard plans are limited to three models, and the API is Enterprise only.

Fits in-house SEO and content teams tracking one or a few brands.

Otterly.ai

Otterly.ai’s pricing has Lite at $29 a month (15 prompts), Standard at $189 (100 prompts), Premium at $489 (400 prompts), and Enterprise at a custom price from 1,000 prompts; annual billing is 15% less. All plans track ChatGPT, Google AI Overviews, Perplexity and Copilot daily. Claude ($29 a month on Lite), Google AI Mode ($9) and Gemini ($9) are separate add-ons. API and MCP access come with Standard (2,000 requests a month each) and Premium (5,000 each). A free trial is offered.

The $29 Lite plan includes four engines, and mid-tier plans add an API. Fifteen prompts on Lite is a small sample of any category, and AI Mode and Gemini cost extra.

Fits small teams and solo marketers starting out, and agencies using the API tier for reporting.

Scrunch

Scrunch’s pricing lists Starter at $300 a month month-to-month or $250 billed annually, with 350 custom prompts plus 1,000 industry prompts, 3 personas, 5 page audits and 3 users, and Growth at $500 or $417 annually with 700 prompts, 5 personas, 10 page audits and 5 users. Monitoring covers ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta. Enterprise adds SAML/OIDC and an Enterprise Data API. A seven-day free trial of Starter needs no payment details.

The entry prompt allowance is large, with personas and the full engine list on every plan. The Data API is Enterprise only.

Fits mid-market brands that need hundreds of prompts from the start.

AthenaHQ

AthenaHQ’s pricing starts with a free Essential plan: $25 of free credit (300 credits) across five models, ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. Starter is $295 a month for 3,600 credits and 11 models, adding Claude, Grok, DeepSeek, Meta AI, Mistral and AI Mode, with API access and extra credits as paid add-ons. Enterprise is custom.

It has a free entry tier, eleven models on Starter, and content optimization features. Mapping credit-based usage to prompts × engines × days needs the credit table, and the API costs extra.

Fits teams that want many engines, including Grok and DeepSeek, at a self-serve price.

Semrush AI Visibility Toolkit

Semrush’s AI pricing page lists the AI Visibility Toolkit at $99 a month per domain, billed annually, with 25 custom prompts tracked daily and mentions from ChatGPT, Google AI, Gemini and Perplexity. The page has no toolkit-specific trial, only Semrush’s general seven-day trial. Adobe completed its acquisition of Semrush on 2026-04-28 (customer FAQ). Its knowledge base describes prompt tracking on platforms including Google AI Mode and ChatGPT.

AI and organic visibility sit in one account next to Semrush’s SEO data. The allowance is 25 prompts per domain, and the pricing page lists “Custom integrations & API” under Enterprise only (checked 2026-10-26).

Fits existing Semrush customers.

Ahrefs Brand Radar

Ahrefs’ Brand Radar page covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with Claude available, sold two ways. Custom Prompts tracks prompts you define, daily, weekly or monthly, from $50 a month ($699 a month for all models). The AI Visibility Index, at $199 a month, maps visibility across 505M+ search-backed prompts, re-tested monthly on a 90-day reporting window.

It gives a market-level view without writing prompts, custom prompts for niches, and a link to Ahrefs’ SEO data. API access for Brand Radar was not described on the page checked (2026-10-26).

Fits Ahrefs customers who want category-wide share of voice as well as tracked prompts.

Building on an answer API

A platform delivers a finished report. An answer API returns, for each prompt, engine and market, the full answer as JSON with sources, citations, the searches the engine ran and product blocks, and you decide what to compute. Reasons to take this route:

1. Scale. Allowances of 15 to 700 prompts are samples; a category audit or an agency with 30 clients needs thousands.
2. Ownership. The data lands in your warehouse, joins with CRM, traffic and revenue data, and survives a vendor change.
3. Custom metrics: citation position, fan-out coverage, product card presence, or a client-specific share-of-voice definition. See the share of voice framework.
4. Product. If AI visibility is a feature you sell, you need a data source rather than someone else’s dashboard. White-label AI visibility covers that model.

Answer API options

• DataForSEO AI Optimization API. Per its product page: LLM Scraper for ChatGPT and Gemini from $0.0012 per results page; LLM Responses through official model APIs at $0.0006 per task plus the model’s charges; LLM Mentions, a database of 420M+ prompts across ChatGPT and Google AI Overview, at $0.1 per request plus $0.001 per row. $50 minimum top-up (pricing).
• Bright Data AI scrapers. ChatGPT, Perplexity, Gemini, Copilot, Google AI Mode and Grok at $1.50 per 1K records pay as you go, 5K records a month free (product page).
• AnswerLine. One endpoint per engine: ChatGPT, Gemini, Perplexity, Copilot, Grok, Google AI Mode, Google Search with AI Overview and Google News. Price per request at the Starter tier: ChatGPT $0.0006, Gemini $0.0006, Perplexity $0.0015, Copilot $0.00274, Grok $0.00218, AI Mode $0.00206, Google Search $0.00103 (+$0.00071 for the AI Overview), Google News $0.0002, from a prepaid balance. Async batches of up to 500 tasks with webhooks. 100 free requests, once, on any live engine; larger tiers on /pricing.

Engine-by-engine comparisons are in best ChatGPT scraper, best Perplexity scraper, best Gemini scraper and AI Overview tracking tools.

A minimal build

1. Prompt set: group prompts by topic, intent and funnel stage, and keep a stable core. See prompt set design.
2. Schedule: a daily or weekly job submits one async batch per engine and market, with idempotency keys derived from prompt, market and date.
3. Receive: a webhook endpoint verifies the signature and stores each completed result.
4. Extract: brand mentions from the text, cited domains and positions from the sources, product presence from shopping blocks.
5. Aggregate: rates per prompt group, engine, market and week.
6. Report: a BI tool, a spreadsheet, or your own product UI.

One AnswerLine batch item:

{
  "taskType": "GEMINI",
  "payload": { "prompt": "best payroll software for a 20-person company", "country": "US" },
  "idempotencyKey": "payroll-017-US-2026-09-17",
  "webhook": { "url": "https://example.com/hooks/answers" }
}

Most of the work is in steps 4 to 6. ChatGPT visibility tracker walks through a Python version, and the n8n workflow shows a no-code one.

How to choose

1. Who reads the output? A CMO dashboard favors a platform; a data team, a product or client reports favor an API.
2. Count prompts × markets. In the thousands, compare per-answer cost rather than plan price.
3. Which engines at which tier? Check whether AI Mode, Gemini, Claude or Grok are included or add-ons.
4. How fresh? Most plans listed track daily; confirm for your tier.
5. Can you get the data out? Check exports, the API tier and its rate limits. Without exports, leaving the tool means losing your history.
6. Ask for the formula that defines visibility. Mentions, citations and product placements are different outcomes; see mentions vs citations.
7. Ask how many runs per prompt per period the plan includes. Single runs are noisy; see sampling vs census.

Tool type by team

Questions for a platform demo

1. Collection method: ask whether answers come from the consumer products or through model APIs. They measure different things; see provider APIs vs consumer answers.
2. Runs per prompt: how many times is each prompt run per day, and is the reported number one run or an average?
3. Markets: which countries and languages are supported on your plan, and does each market count as separate prompts?
4. Formula: how exactly are visibility, position and sentiment computed?
5. History: how long is history kept, and does it survive a plan downgrade?
6. Export: can you export every underlying answer with its sources, or only aggregates?

Cost example

50 prompts, three engines, daily: 4,500 answers a month, the volume Peec’s Starter plan describes.

API lines are collection cost only; platform lines include analysis, UI and support. Compare total cost: the platform fee against collection cost plus building and maintaining steps 4 to 6 above. Build vs buy and AI monitoring cost planning cover that accounting.

Common buying mistakes

• Comparing visibility scores across tools. Each defines the score differently; compare trends within one tool.
• Too few prompts per topic. One prompt per topic produces swings you will over-read.
• Leaving out engines your buyers use. If your audience uses Copilot at work or Perplexity for research, check they are included rather than add-ons.
• No access to answers. When a number moves, you need the answers behind it to explain why.

The quickstart and the AI visibility tracking use case cover the API route on your own prompts.

Keep reading