Blog · Topic
SERP API
Choosing and using a search API: coverage, fields, pricing models, reliability at volume and migrations off search APIs that were retired.
Articles
Best SEO APIs for 2027: SERP, keywords, backlinks, AI data
SEO data APIs compared by data type for 2027 budgets: SERP, search volume, backlinks, site audit, rank tracking and AI visibility, with prices checked 2026-10-26.
Track SERP feature changes alongside rankings
AI Overviews, local packs, People Also Ask, ads and knowledge panels come and go per keyword. Snapshot and diff them to catch what rank tracking misses.
Best competitive intelligence tools for 2027, by the job
Crayon, Klue, Kompyte, Owler, Similarweb, Semrush, Ahrefs and SpyFu by job, with prices checked on vendor pages, and when to build on raw SERP and AI data.
Best Google scraper for 2027: DIY, scraper APIs, SERP APIs
Three ways to get Google results as data: build a scraper, rent a scraper API, or call a SERP API. Where each breaks, verified prices and how to choose.
Best search APIs for AI agents and RAG in 2027
Tavily, Exa, Brave, Perplexity, Serper, SerpApi and AnswerLine compared for LLM agents: what each returns, verified prices, MCP support and when to pick which.
Best SERP APIs for 2027: SEO platforms and data teams
Ten SERP APIs compared on surfaces, verified per-1,000 prices, free tiers, AI Overview support, geo targeting and async delivery.
Bing Search API alternatives after its 2025 retirement
Microsoft retired the Bing Search APIs on August 11, 2025. What it recommends instead, verified alternatives and prices, and a parameter migration map.
Brave Search API vs a Google SERP API: index, terms and cost
Brave's independent index vs Google SERP data: what each returns, verified plans and rate limits, storage and AI-use terms, and parameters side by side.
Cheapest SERP API per 1,000 Google searches (2027)
Verified list prices for 12 SERP and scraper APIs, normalized to monthly cost at 10k, 100k and 1M Google searches, plus the fees that cheap prices hide.
Competitor SEO tracking: positions, ads and AI citations
Track competitors on a keyword set: data model, share of SERP across organic, ads and AI Overview citations, async batches, change detection and cost.
Content theft detection with exact-match search queries
Find sites that copied your articles: pick fingerprint sentences, run quoted Google queries that exclude your domain, score candidates, and file removals.
Enterprise rank tracking: millions of keywords, reliably
Rank tracking at millions of keywords: tiered schedules, shared collection, batching, throughput math, queue feeding, storage and data quality checks.
Exa vs Google search results: discovery or ranking truth
Exa's own index and neural search next to Google SERP data: what each returns, verified prices and rate limits, freshness controls, and a hybrid pattern.
Featured snippets and AI Overviews: how they relate
What Google documents about featured snippets and AI Overviews, the controls they share, and how to measure AI Overview citations with a SERP API.
Google AI Overview API: get AI Overviews as JSON in 2026
Which APIs return Google AI Overview content, how each is requested, the JSON fields and what it costs, with verified vendor prices and working requests.
Google Custom Search JSON API alternatives and migration
The Custom Search JSON API is closed to new customers and existing ones must move by January 1, 2027. Options, verified prices and parameter mapping code.
Google dorking for defenders: find what your site exposes
Defensive search operator queries to find exposed files, staging hosts and error pages on domains you own, run them on a schedule and remove what leaks.
Build a Google rank tracker: positions, depth, storage
Decide which position you track, how deep to fetch, which market to target, store a daily series, and match URLs without false misses.
Is there a Google Search API? What exists in 2026
Google has no open API for its web results in 2026. What Google does offer, how SERP APIs and in-house scrapers compare, and which to pick for your use.
Google search operators that still work in 2026
Which Google search operators Google documents, which are undocumented, and how to run site:, quotes, filetype: and before:/after: queries at scale.
Google search parameters: gl, hl, uule, num and more
What each Google search URL parameter does, how it maps to this API's request fields, which combinations return 400, and what each request costs.
SERP keyword data vs search volume data
What a results page tells you about a keyword: People Also Ask, related searches, AI Overview, features and intent. Plus where volume data comes from.
Copilot APIs: M365, Studio, Foundry, Bing
A map of the Microsoft 365 Copilot APIs, Copilot Studio, Foundry web grounding and the retired Bing Search APIs, and what each one returns.
People also search for: expand keywords and map entities
Related searches and the knowledge panel's People also search for list, how they differ from Google's back-click box, and how to expand keywords with them.
Perplexity API vs Google Search data: which one to use
Perplexity's Agent, Sonar and Search APIs vs Google results APIs: what each returns, verified prices and limits, and why none is the perplexity.ai answer.
Rank tracking software prices for 2027 vs building on an API
Entry plans of AccuRanker, SE Ranking, Semrush, Ahrefs, Nightwatch, Wincher and more, checked 2026-10-26, and when to build on an API instead.
Find your competitors' keywords from live SERP data
Expand seeds with related searches and People Also Ask, match organic domains to find rival keywords, read ads for paid terms, and build a gap matrix.
SERP API reliability: retries and idempotency
Engineer SERP collection that finishes: a completeness ledger, retry budgets, idempotent submission, billing on failure, data-quality checks and alerts.
SERP and AI answer data in BigQuery: schema and queries
Load SERP and AI answer results into BigQuery: a partitioned schema with nested results and JSON, free batch loads, streaming costs and example SQL.
Turn Google results into typed data, not HTML scraping
One Google Search call returns organic results, ads, People Also Ask, local pack, knowledge panel and AI Overview as typed JSON, targeted by country per request.
Tavily vs Google search results: when each one fits
Tavily's agent search next to Google SERP data: what each returns, verified credit costs and rate limits, prompt-ready output, and a decision table.
Web scraping vs API: when to build and when to buy
A decision framework for scraping versus buying an API: total cost, maintenance, data shape, scale, and the terms-of-service and legal questions to raise.
What is a SERP? Anatomy of a Google results page in 2026
Every block on a Google results page, from AI Overview and ads to People Also Ask and the knowledge panel, and which ones a SERP API returns as fields.