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AI visibility leaderboard

Content optimization tools

Tools that grade and improve content for search intent, topical coverage and on-page SEO. Ranked by how often ChatGPT, Gemini and Google AI Mode name each brand, cite its site and put it first when answering 17 buyer-intent questions.

Run 2026-09-27 · 47 answers · country US · methodology

Ranking

Surfer scored highest in this run at 56.3: named in 74% of answers and cited in 15%.

# Brand Score Mentioned Cited Avg. position
1 Surfer surferseo.com 56.3 74% (35) 15% (7) 1.83
2 Semrush semrush.com 47.1 64% (30) 15% (7) 2.53
3 Clearscope clearscope.io 38.8 53% (25) 9% (4) 2.28
4 Frase frase.io 28.2 43% (20) 2% (1) 3.2
5 MarketMuse marketmuse.com 27.5 40% (19) 4% (2) 3.47
6 Ahrefs ahrefs.com 21.9 32% (15) 2% (1) 2.6
7 Yoast yoast.com 9.1 11% (5) 6% (3) 1.6
8 Writesonic writesonic.com 7.6 11% (5) 2% (1) 2.4
9 Jasper jasper.ai 6.7 9% (4) 2% (1) 1.5
10 NeuronWriter neuronwriter.com 5.1 6% (3) 2% (1) 2.33
11 Dashword dashword.com 4.6 6% (3) 2% (1) 4.67
12 Scalenut scalenut.com 1.9 2% (1) 2% (1) 3

Score = 60% mention rate + 25% citation rate + 15% position prominence, 0–100. Counts in brackets are answers out of 47. Average position is the brand's order among this category's brands in answers that name it.

By engine

Share of each engine's answers that name the brand.

Brand ChatGPT n=14Gemini n=16Google AI Mode n=17
Surfer 71%75%76%
Semrush 57%69%65%
Clearscope 57%44%59%
Frase 57%44%29%
MarketMuse 50%38%35%
Ahrefs 36%31%29%
Yoast 7%13%12%
Writesonic 7%6%18%
Jasper 14%6%6%
NeuronWriter 14%6%0%
Dashword 0%0%18%
Scalenut 7%0%0%

No answers from Perplexity in this run; the ranking uses the other engines only.

Incomplete in this run: ChatGPT 14 of 17, Gemini 16 of 17.

Prompts used

Each prompt was sent once to every engine, as written:

  1. What is the best content optimization tool for SEO?
  2. Best tool to optimize blog posts for search intent
  3. Which content optimization tool is best for an in-house content team?
  4. Best affordable content optimization software
  5. Best tool for building topical authority
  6. Best AI writing tool that also optimizes for SEO
  7. Best content brief generator for SEO writers
  8. Best tool to refresh old content that lost rankings
  9. Best on-page SEO tool for WordPress
  10. Which content optimization tool has the most accurate content score?
  11. Best content optimization tool for agencies producing many articles
  12. Best tool to optimize content for AI Overviews and AI search
  13. Best content planning tool for finding topic gaps
  14. Best SEO content editor that integrates with Google Docs
  15. Best content optimization tool for non-English content
  16. Best enterprise content intelligence platform
  17. Best tool for writing product descriptions that rank

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The answers behind this table came from the AnswerLine API. The free plan includes 500 credits a month, no card.

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