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AI visibility leaderboard

Keyword research tools

Tools for finding search keywords, search volume, difficulty and question ideas. Ranked by how often ChatGPT, Gemini and Google AI Mode name each brand, cite its site and put it first when answering 18 buyer-intent questions.

Run 2026-10-12 · 50 answers · country US · compared with 2026-09-27 · methodology

Ranking

Semrush scored highest in this run at 53.9: named in 68% of answers and cited in 22%.

# Brand Score Mentioned Cited Avg. position vs 2026-09-27
1 Semrush semrush.com 53.9 68% (34) 22% (11) 1.59 =
2 Ahrefs ahrefs.com 44 62% (31) 4% (2) 1.87 =
3 Mangools mangools.com 15.8 18% (9) 14% (7) 2.56 =
4 AnswerThePublic answerthepublic.com 12 18% (9) 0% (0) 3 ▲ 1
5 LowFruits lowfruits.io 9.5 12% (6) 6% (3) 3 ▼ 1
6 Keywords Everywhere keywordseverywhere.com 7.3 10% (5) 0% (0) 1.6 ▲ 4
7 Ubersuggest neilpatel.com 7.2 8% (4) 8% (4) 3.5 =
8 SpyFu spyfu.com 5.3 8% (4) 0% (0) 2.5 ▲ 1
9 SE Ranking seranking.com 4.1 4% (2) 6% (3) 3.5 ▼ 3
10 Moz moz.com 2.8 2% (1) 6% (3) 3 ▼ 2
11 Serpstat serpstat.com 1.8 2% (1) 2% (1) 3 ▲ 1
12 Similarweb similarweb.com 0 0% (0) 0% (0) – ▼ 1

Score = 60% mention rate + 25% citation rate + 15% position prominence, 0–100. Counts in brackets are answers out of 50. Average position is the brand's order among this category's brands in answers that name it.

By engine

Share of each engine's answers that name the brand.

Brand ChatGPT n=14Gemini n=18Google AI Mode n=18
Semrush 79%89%39%
Ahrefs 86%78%28%
Mangools 14%28%11%
AnswerThePublic 14%28%11%
LowFruits 7%17%11%
Keywords Everywhere 7%17%6%
Ubersuggest 0%17%6%
SpyFu 7%11%6%
SE Ranking 0%6%6%
Moz 0%6%0%
Serpstat 0%0%6%
Similarweb 0%0%0%

Incomplete in this run: ChatGPT 14 of 18.

Prompts used

Each prompt was sent once to every engine, as written:

  1. What is the best keyword research tool?
  2. Best free keyword research tool
  3. Most accurate search volume data tool
  4. Best keyword research tool for bloggers
  5. Best tool to find low-competition keywords
  6. Best keyword research tool for ecommerce product pages
  7. Best tool for finding long-tail question keywords
  8. Best keyword research tool for YouTube and Amazon
  9. Which keyword tool has the most accurate keyword difficulty score?
  10. Best keyword research tool for PPC campaigns
  11. Cheapest keyword research tool for beginners
  12. Best keyword research tool for local keywords
  13. Best tool to find the keywords competitors rank for
  14. Best keyword clustering tool
  15. Best keyword research tool with a Chrome extension
  16. Which keyword research tool is best for non-English markets?
  17. Best keyword research tool for content agencies
  18. Best keyword tool with an API for bulk lookups

Run these prompts for your own brand

The answers behind this table came from the AnswerLine API. Every new account gets 100 free requests on any engine, no card.

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