Web analytics tools
Website and product analytics tools for traffic, conversions and user behaviour. Ranked by how often ChatGPT, Gemini and Google AI Mode name each brand, cite its site and put it first when answering 18 buyer-intent questions.
Ranking
Google Analytics scored highest in this run at 47.8: named in 65% of answers and cited in 2%.
| # | Brand | Score | Mentioned | Cited | Avg. position | vs 2026-09-27 |
|---|---|---|---|---|---|---|
| 1 | Google Analytics | 47.8 | 65% | 2% | 1.4 | = |
| 2 | Plausible | 25.4 | 31% | 15% | 2.18 | ▲ 1 |
| 3 | PostHog | 23.7 | 33% | 6% | 3.11 | ▼ 1 |
| 4 | Mixpanel | 22.2 | 33% | 0% | 2.89 | ▲ 1 |
| 5 | Matomo | 20.9 | 30% | 6% | 3.13 | ▲ 1 |
| 6 | Amplitude | 16 | 22% | 4% | 2.33 | ▼ 2 |
| 7 | Fathom | 11 | 15% | 6% | 3.13 | = |
| 8 | Simple Analytics | 4.8 | 7% | 0% | 3 | ▲ 2 |
| 9 | Hotjar | 3.8 | 6% | 0% | 2.67 | ▼ 1 |
| 10 | Heap | 3.6 | 6% | 0% | 4 | ▲ 1 |
| 11 | Contentsquare | 3.3 | 4% | 4% | 4 | ▼ 2 |
| 12 | Similarweb | 1.4 | 2% | 0% | 1 | = |
| 13 | Piwik PRO | 0.9 | 0% | 4% | – | = |
By engine
Share of each engine's answers that name the brand.
| Brand | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| Google Analytics | 83% | 78% | 33% |
| Plausible | 33% | 39% | 22% |
| PostHog | 33% | 50% | 17% |
| Mixpanel | 39% | 50% | 11% |
| Matomo | 33% | 39% | 17% |
| Amplitude | 33% | 33% | 0% |
| Fathom | 6% | 22% | 17% |
| Simple Analytics | 6% | 11% | 6% |
| Hotjar | 0% | 17% | 0% |
| Heap | 0% | 11% | 6% |
| Contentsquare | 6% | 6% | 0% |
| Similarweb | 0% | 6% | 0% |
| Piwik PRO | 0% | 0% | 0% |
Prompts used
Each prompt was sent once to every engine, as written:
- What is the best web analytics tool?
- Best privacy-friendly web analytics tool
- Best cookieless website analytics for GDPR compliance
- Best product analytics tool for SaaS startups
- Best free web analytics software
- Best analytics tool for tracking conversions and funnels
- Best self-hosted web analytics platform
- Best simple analytics for a personal blog
- Best web analytics for ecommerce stores
- Best tool for session recordings and heatmaps
- Which analytics tool is easiest to set up for a small business?
- Best enterprise web analytics platform
- Best analytics tool for measuring traffic from AI assistants like ChatGPT
- Best open-source product analytics
- Best analytics tool for mobile apps and websites together
- Which analytics platform is best for marketing attribution?
- Best lightweight analytics script that doesn't slow down my site
- Best web analytics tool with an API for custom dashboards
Run these prompts for your own brand
The answers behind this table came from the AnswerLine API. Every new account gets 100 free requests on any engine, no card.
Other leaderboards
SEO platforms
All-in-one SEO suites for keyword research, site audits, backlinks and rank tracking.
SERP APIs
APIs that return search engine result pages as structured data for developers and data teams.
Rank trackers
Tools that track keyword positions in search results over time.
Proxy providers
Residential, datacenter and mobile proxy networks used for data collection.
Web scraping tools
Scraping APIs, platforms and no-code tools for extracting data from websites.
AI visibility platforms
Platforms that measure how brands appear in ChatGPT, Perplexity, Gemini and Google's AI answers.
Brand monitoring tools
Media and social listening tools that track brand mentions across the web, news and social platforms.
Keyword research tools
Tools for finding search keywords, search volume, difficulty and question ideas.
Content optimization tools
Tools that grade and improve content for search intent, topical coverage and on-page SEO.